Last Updated: August 2026
This Privacy Policy governs how HOPHORIZONSHOP collects, uses, stores and protects your personal information when you browse, register and purchase men's & women's fashion apparel (including dresses, casual T-shirts, and bottoms) on our official website hophorizonshop.com. We take privacy seriously and aim to align our practices with applicable data protection laws, including the EU GDPR and California CCPA, to help protect your personal privacy rights.
Data Controller:
By accessing our site and completing orders, you confirm your acceptance of the terms in this policy. If you have any concerns about how your data is handled, please contact us using the details above.
We gather data from two scenarios: your active submission and automatic website collection.
2.1 Information you submit voluntarily (during checkout/account sign-up):
2.2 Automatically collected device & browsing data:
Note: You can disable Cookies via your browser setting anytime, but partial shopping functions like saving cart items may be unavailable.
We process your personal data for the following specific purposes, relying on contract performance or your explicit consent where required:
We do not sell, rent or trade your personal information to unrelated commercial parties for profit. We share necessary data with authorized service partners below to fulfill your orders. Our third-party processors are expected to maintain appropriate data protection measures and comply with applicable privacy laws:
4.1 Payment Processors
Note: Visa, Mastercard, Google Pay, and Apple Pay are processed through Stripe or PayPal as the underlying gateway. We do not directly receive or store your full card details.
4.2 Logistics & Shipping Carriers
4.3 Analytics & Website Optimization
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. Below is a detailed breakdown of the cookies we use, their purposes, and retention periods:
| Cookie Category | Cookie Name | Purpose | Expiry | User Choice |
|---|---|---|---|---|
| Strictly Necessary | session_id, cart, secure_session_id | Enable core shopping functions (cart, checkout, login) | Session (expires on browser close) | Cannot be disabled; required for purchases |
| Performance & Analytics | _ga, _gid, _gat, _ga_* | Google Analytics — track page visits, traffic sources, user behavior (anonymized IP) | 14 months (configurable; we retain 14 months max) | Opt-out via GA Opt-out Add-on or browser settings |
| Functional | preferences, language, currency, viewed_products | Remember language, currency, recently viewed items | 30 days to 1 year (depending on preference) | Can be disabled via browser settings |
| Marketing | ads_id, retargeting_* (if applicable) | Show relevant product recommendations and retargeting ads | 30–90 days | Can be disabled via browser settings or YourAdChoices |
Google Analytics — Additional Details
You have the right to accept or decline cookies. Most browsers accept cookies by default, but you can modify your browser settings to reject all or certain types of cookies. Please note that disabling Strictly Necessary Cookies may affect your ability to complete orders or access account features.
We keep your personal information as long as we consider necessary to fulfill the purposes for which it was collected, including completing transactions, fulfilling legal tax & accounting obligations, and resolving after-sales disputes. The following retention periods generally apply:
| Data Category | Retention Period | Reason for Retention |
|---|---|---|
| Order-related data (name, address, purchase history) | 7 years after order completion | Compliance with international commercial tax and accounting rules |
| Customer account data (email, password hash, preferences) | Stored until you submit a deletion request, or 3 years of inactivity (whichever comes first) | To maintain account convenience and send order updates |
| Marketing preferences & consent records | Until you withdraw consent, or 3 years from last interaction | To demonstrate compliance with consent requirements |
| Google Analytics anonymized data | 14 months maximum | Website performance analysis |
| Payment transaction logs (processed by Stripe/PayPal) | Retained by payment processors per their policies | Not stored by us; refer to processor policies |
After the applicable retention period expires, we will delete or anonymize your personal information in accordance with our internal data management procedures. If you would like to request deletion before these timeframes, please refer to Section 6 below.
Depending on your location, you may have certain rights under applicable privacy laws, including the EU GDPR and California CCPA. These rights may include:
Submit your privacy request via our official support email: Formpath@outlook.com (please include "PRIVACY REQUEST" in the subject line). We aim to respond within 30 working days after identity verification. If your request is complex or requires substantial effort, we may extend this period to 60 days and will notify you of the extension.
We implement technical and organizational measures designed to help protect your personal data, including:
However, please understand that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If we become aware of a data breach that may affect your data, we intend to notify you and relevant authorities as required by applicable law.
Important Notice: Our website hophorizonshop.com is a general-audience fashion clothing site and is not intended for or directed to children under the age of 18. We do not knowingly or intentionally collect personal data from minors.
8.1 Parental / Guardian Responsibility
8.2 How We Handle Children's Data
Parents and guardians are encouraged to supervise their children's online activities and to review the privacy policies of all websites visited by their children.
Our business serves customers globally, and your data may be transferred to and processed in countries other than your country of residence, including Hong Kong (where our business is based), the United States (for analytics and payment processing), and other jurisdictions where our service providers operate.
When we transfer your personal data internationally, we aim to rely on appropriate safeguards such as:
By using our website and providing your personal information, you acknowledge that your data may be transferred internationally as described above. We will aim to ensure that appropriate safeguards are in place to protect your data in accordance with applicable law.
We reserve the right to revise this privacy policy as per updated privacy laws or business adjustments. The "Last Updated" date at the top of this page indicates when the policy was last revised. Significant changes will be communicated via a notice on our website homepage or via email (for registered users).
Your continued use of our website following the posting of changes constitutes acceptance of those changes. If you do not agree with the revised policy, please discontinue use of our website and contact us to request deletion of your data.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us using the details below:
We aim to respond to all privacy-related inquiries within 30 working days. For urgent matters, please use the Privacy Officer email with the designated subject line.