Privacy Policy
Last Updated: August 2026
1. Introduction & Data Controller Information
This Privacy Policy governs how HOPHORIZONSHOP collects, uses, stores and protects your personal information when you browse, register and purchase men's & women's fashion apparel (including dresses, casual T-shirts, and bottoms) on our official website hophorizonshop.com. We take privacy seriously and aim to align our practices with applicable data protection laws, including the EU GDPR and California CCPA, to help protect your personal privacy rights.
Data Controller:
- Entity Name: STARQIDA LIMITED
- Trading As: HOPHORIZONSHOP
- Business Address: RM 1105-3, 11/F BLK C PHASE 1, KWAI SHING IND BLDG, 36-40 TAI LIN PAI RD, KWAI CHUNG, HONG KONG
- Contact Email for Privacy Matters: [email protected]
- Data Protection Contact: Privacy Officer (reachable via [email protected] with subject line "PRIVACY REQUEST")
By accessing our site and completing orders, you confirm your acceptance of the terms in this policy. If you have any concerns about how your data is handled, please contact us using the details above.
2. Personal Information We Collect
We gather data from two scenarios: your active submission and automatic website collection.
2.1 Information you submit voluntarily (during checkout/account sign-up):
- Identity & Contact Data: Full name, email address, contact phone number
- Delivery Data: Delivery address, postal code (for logistics & goods dispatch of clothing orders)
- Payment Data: Billing information required for payment settlement (we do NOT store full credit card details; payment info is processed by authorized third-party payment providers — see Section 4 for details)
- Optional Preferences: Clothing size, favorite style, subscribed marketing emails
- Account Credentials: Password (stored in hashed, encrypted format only)
2.2 Automatically collected device & browsing data:
- Technical Data: Device model, browser type and version, operating system, IP address (anonymized for analytics), time zone
- Usage Data: Cookies & tracking data: visited product pages, browsing duration, search keywords for men/women outfits, access source links, click patterns
Note: You can disable Cookies via your browser setting anytime, but partial shopping functions like saving cart items may be unavailable.
3. How We Use Your Personal Data
We process your personal data for the following specific purposes, relying on contract performance or your explicit consent where required:
- Order Fulfillment: Process your apparel order, confirm payment, arrange international shipping, track logistics and complete after-sales service (return & exchange for clothes)
- Account Management: Maintain your member account, save shopping cart and browsing history for convenient next shopping
- Marketing Communications: Send order updates and delivery notifications via email; with your opt-in consent only, deliver weekly new-arrival & fashion discount newsletters for men/women clothing
- Website Optimization: Optimize website layout, adjust product selection according to browsing habits, improve user shopping experience
- Fraud Prevention: Prevent fraud, abnormal transaction and protect platform & customer property safety
- Legal Compliance: Comply with applicable tax, accounting and consumer protection laws
4. Third-Party Information Sharing
We do not sell, rent or trade your personal information to unrelated commercial parties for profit. We share necessary data with authorized service partners below to fulfill your orders. Our third-party processors are expected to maintain appropriate data protection measures and comply with applicable privacy laws:
4.1 Payment Processors
- Stripe: Processes credit card and digital wallet payments. Stripe Privacy Policy
- PayPal: Processes PayPal account and guest checkout payments. PayPal Privacy Policy
Note: Visa, Mastercard, Google Pay, and Apple Pay are processed through Stripe or PayPal as the underlying gateway. We do not directly receive or store your full card details.
4.2 Logistics & Shipping Carriers
- DHL, Royal Mail, and other global carriers: Shipping address and contact phone number are shared solely for delivery purposes. Carriers process data according to their own privacy policies.
4.3 Analytics & Website Optimization
- Google Analytics: Anonymous browsing data is used to optimize store operations. No identifiable personal information is shared. Data is processed under Google's Privacy Policy.
4.2 Cookies & Tracking Technologies (Detailed)
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. Below is a detailed breakdown of the cookies we use, their purposes, and retention periods:
| Cookie Category | Cookie Name | Purpose | Expiry | User Choice |
|---|---|---|---|---|
| Strictly Necessary | session_id, cart, secure_session_id | Enable core shopping functions (cart, checkout, login) | Session (expires on browser close) | Cannot be disabled; required for purchases |
| Performance & Analytics | _ga, _gid, _gat, _ga_* | Google Analytics — track page visits, traffic sources, user behavior (anonymized IP) | 14 months (configurable; we retain 14 months max) | Opt-out via GA Opt-out Add-on or browser settings |
| Functional | preferences, language, currency, viewed_products | Remember language, currency, recently viewed items | 30 days to 1 year (depending on preference) | Can be disabled via browser settings |
| Marketing | ads_id, retargeting_* (if applicable) | Show relevant product recommendations and retargeting ads | 30–90 days | Can be disabled via browser settings or YourAdChoices |
Google Analytics — Additional Details
- Data Location: Google Analytics data may be transferred to and stored on servers in the United States and other countries. We have enabled IP anonymization to mask your IP address before storage.
- Data Sharing: We do not share Google Analytics data with other Google services or use it for cross-service advertising.
- Data Retention: We set Google Analytics data retention to a maximum of 14 months. User-level and event-level data associated with cookies are automatically deleted after this period.
- Your Rights: You have the right to object to Google Analytics tracking at any time via the opt-out tools linked above.
You have the right to accept or decline cookies. Most browsers accept cookies by default, but you can modify your browser settings to reject all or certain types of cookies. Please note that disabling Strictly Necessary Cookies may affect your ability to complete orders or access account features.
5. Data Storage & Retention Period
We keep your personal information as long as we consider necessary to fulfill the purposes for which it was collected, including completing transactions, fulfilling legal tax & accounting obligations, and resolving after-sales disputes. The following retention periods generally apply:
| Data Category | Retention Period | Reason for Retention |
|---|---|---|
| Order-related data (name, address, purchase history) | 7 years after order completion | Compliance with international commercial tax and accounting rules |
| Customer account data (email, password hash, preferences) | Stored until you submit a deletion request, or 3 years of inactivity (whichever comes first) | To maintain account convenience and send order updates |
| Marketing preferences & consent records | Until you withdraw consent, or 3 years from last interaction | To demonstrate compliance with consent requirements |
| Google Analytics anonymized data | 14 months maximum | Website performance analysis |
| Payment transaction logs (processed by Stripe/PayPal) | Retained by payment processors per their policies | Not stored by us; refer to processor policies |
After the applicable retention period expires, we will delete or anonymize your personal information in accordance with our internal data management procedures. If you would like to request deletion before these timeframes, please refer to Section 6 below.
6. Your Legal Privacy Rights (GDPR, CCPA & Global Compliance)
Depending on your location, you may have certain rights under applicable privacy laws, including the EU GDPR and California CCPA. These rights may include:
- Right to Access: Request a copy of personal data we hold about you
- Right to Rectify: Correct inaccurate name, address or contact info
- Right to Erasure (Right to be Forgotten): Apply to delete your account and personal data we store (subject to legal retention obligations)
- Right to Restrict Processing: Request limitation of how we process your data
- Right to Data Portability: Receive your order data in a readable, structured electronic format
- Right to Object: Object to processing for direct marketing or legitimate interest purposes
- Right to Withdraw Consent: Withdraw marketing consent at any time via the unsubscribe link inside our emails
- Right to Lodge a Complaint: File a complaint with your local data protection authority if you believe we have violated your rights
Submit your privacy request via our official support email: [email protected] (please include "PRIVACY REQUEST" in the subject line). We aim to respond within 30 working days after identity verification. If your request is complex or requires substantial effort, we may extend this period to 60 days and will notify you of the extension.
7. Information Security Protection
We implement technical and organizational measures designed to help protect your personal data, including:
- Encryption: SSL/TLS encryption (HTTPS) for all data transmission between your browser and our website
- Access Control: Restricted internal access — only authorized personnel with a legitimate business need may access customer data, and they are subject to confidentiality obligations
- Network Security: Firewall protection, intrusion detection systems, and routine security monitoring
- Data Minimization: We aim to collect only the minimum data necessary to fulfill your orders
- Secure Storage: Password hashing using industry-standard algorithms; no plain-text passwords are stored
- Regular Reviews: Periodic security assessments to identify and address potential vulnerabilities
However, please understand that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If we become aware of a data breach that may affect your data, we intend to notify you and relevant authorities as required by applicable law.
8. Children's Privacy
Important Notice: Our website hophorizonshop.com is a general-audience fashion clothing site and is not intended for or directed to children under the age of 18. We do not knowingly or intentionally collect personal data from minors.
8.1 Parental / Guardian Responsibility
- All orders placed on our website must be submitted by individuals aged 18 or older, or by a parent/legal guardian on behalf of a minor
- If you are a parent or guardian and you place an order for a child, we may collect the child's name and shipping address solely for delivery purposes
- We do not actively collect other personal information about children, such as age, date of birth, or school details
8.2 How We Handle Children's Data
- If we become aware that we have inadvertently collected personal data from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly
- If you believe we have collected information from a child under 18, please contact us immediately at [email protected] so we can investigate and remove the data
- We do not use children's data for marketing, profiling, or any purpose beyond fulfilling the specific order placed by a parent/guardian
Parents and guardians are encouraged to supervise their children's online activities and to review the privacy policies of all websites visited by their children.
9. International Data Transfers
Our business serves customers globally, and your data may be transferred to and processed in countries other than your country of residence, including Hong Kong (where our business is based), the United States (for analytics and payment processing), and other jurisdictions where our service providers operate.
When we transfer your personal data internationally, we aim to rely on appropriate safeguards such as:
- Standard Contractual Clauses (SCCs): Approved EU data transfer mechanisms adopted by our third-party processors (e.g., Stripe, PayPal, Google Analytics), where applicable
- Adequacy Decisions: Where applicable, we may rely on the European Commission's adequacy decisions for certain jurisdictions
By using our website and providing your personal information, you acknowledge that your data may be transferred internationally as described above. We will aim to ensure that appropriate safeguards are in place to protect your data in accordance with applicable law.
10. Policy Revision & Update
We reserve the right to revise this privacy policy as per updated privacy laws or business adjustments. The "Last Updated" date at the top of this page indicates when the policy was last revised. Significant changes will be communicated via a notice on our website homepage or via email (for registered users).
Your continued use of our website following the posting of changes constitutes acceptance of those changes. If you do not agree with the revised policy, please discontinue use of our website and contact us to request deletion of your data.
11. Contact Information for Privacy Inquiries
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us using the details below:
- Store Name: HOPHORIZONSHOP
- Operated by: STARQIDA LIMITED
- Business Address: RM 1105-3, 11/F BLK C PHASE 1, KWAI SHING IND BLDG, 36-40 TAI LIN PAI RD, KWAI CHUNG, HONG KONG
- Privacy Officer Email: [email protected] (please include "PRIVACY REQUEST" in the subject line)
- General Support Email: [email protected]
- Tel.: +852 93234978
We aim to respond to all privacy-related inquiries within 30 working days. For urgent matters, please use the Privacy Officer email with the designated subject line.